Over the years, the Royal Danish Court has been a regular customer of JYSK. A tradition that JYSK is very proud of.

The Danish royal family has also visited JYSK on several occasions, including in 2019, when Her Majesty Queen Margrethe the 2nd visited JYSK’s regional headquarters in Handewitt, Germany. In addition, in 2009, Lars Larsen was awarded the Knight’s Cross of the Order of Dannebrog for his efforts for Danish business. In 2017, he was elevated to Knight of the 1st degree of the Order of Dannebrog.